The Western Folklife Center presented The 36th National Cowboy Poetry Gathering in Elko, Nevada. DFTA provided comprehensive graphic design services for the 2020 event.
The poster showcases the featured artwork from the accompanying exhibition, highlighting this Gathering’s focus on the history and experience of Black cowboys in the American West.
The 1-inch circular hard-enamel pin uses seven solid colors to evoke the patchwork quality of Coleman’s quilt.
Program and Schedule
The 66-page official program includes a 12-page schedule grid pullout section.
The ad campaign expresses the unified visual language of the event’s branding.
Consistent use of color and typography reinforces the Gathering’s identity within the exhibition.