Case Study

National Cowboy Poetry Gathering

The Western Folklife Center presented The 36th National Cowboy Poetry Gathering in Elko, Nevada. DFTA provided comprehensive graphic design services for the 2020 event.

Poster

The poster showcases the featured artwork from the accompanying exhibition, highlighting this Gathering’s focus on the history and experience of Black cowboys in the American West.

It is printed on a linen-textured paper to emphasize the organic nature of the artwork, a quilt by Marion Coleman.

National Cowboy Poetry Gathering 2020 poster design
National Cowboy Poetry Gathering 2020 poster design

It is printed on a linen-textured paper to emphasize the organic nature of the artwork, a quilt by Marion Coleman.

National Cowboy Poetry Gathering 2020 poster design

Lapel Pin

The 1-inch circular hard-enamel pin uses seven solid colors to evoke the patchwork quality of Coleman’s quilt.

National Cowboy Poetry Gathering 2020 lapel pin

Program and Schedule

The 66-page official program includes a 12-page schedule grid pullout section.

View the Program

National Cowboy Poetry Gathering 2020 offical program
National Cowboy Poetry Gathering 2020 schedule spread

Advertising

The ad campaign expresses the unified visual language of the event’s branding.

National Cowboy Poetry Gathering 2020 horizontal ad
National Cowboy Poetry Gathering 2020 vertical ad

Exhibit Graphics

Consistent use of color and typography reinforces the Gathering’s identity within the exhibition.

National Cowboy Poetry Gathering 2020 exhibition title wall
National Cowboy Poetry Gathering 2020 exhibition text panel